Resources Library by ANA

Election polls

The election polls as now operated have few prospects to offer. This is also true if we confine ourselves to the causes of error brought about by insufficiencies in the questionnaire and leave out of consideration the purely technical aspect of...

Catalogue: The European Marketing Research Review 1971

Author: R. P. Greiner

June 15, 1971

A comparison of sales forecasting methods

The purpose of this article is to present a comparison of three alternative methods for sales forecasting - trend analysis, time series analysis and regression analysis. Rather than looking at the theoretical differences, the focus is on practical...

Catalogue: The European Marketing Research Review 1971

Authors: Spyros Makridakis, Steven Wheelwright

June 15, 1971

The recognition and systematic study of phenomena of diffusion or contagion

We propose to examine the methods of approach which have up to now constituted the bases of the leading work done in this field. We shall then demonstrate how this phenomenon is generally taken into account when it lies in each of the three great...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Marc Vincent

June 15, 1971

The recognition and systematic study of phenomena of diffusion or contagion (French)

We propose to examine the methods of approach which have up to now constituted the bases of the leading work done in this field. We shall then demonstrate how this phenomenon is generally taken into account when it lies in each of the three great...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Marc Vincent

June 15, 1971

Market forecast models for consumer durables

In this paper some methods will be described which are being used for forecasting markets of consumer durable goods. The models will be explained for both initial and replacement demand separately. As market forecasts are being used together with...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Peter L. F. de Jong

Company: Philips International

September 1, 1970

Introduction to the sequence of papers

The sole purpose of research into markets lies in the support it can give to planning for different time periods. This implies that market research becomes marketing research when it also deals with research into the most economic way of application...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Jan van Rees

Company: Philips International

September 1, 1970

Forecasting with mathematical models

The development of such large, coherent computer models is still in its early stages. Basic social sciences research is still required. This is why a group of large European corporations (including PHILIPS) have sustained since 1964 a research...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: E. Fontela

September 1, 1970

Problems and methods of technical forecasting

The significance of technological forecasting for an individual business lies above all in the designation of 'production-targets' within the framework of a long-term project. By this we mean the positive appointment of possible future areas of...

Catalogue: The European Marketing Research Review 1970

Author: Klaus Brockhoff

June 15, 1970

Inventory management at store level for large distributors

For many years IBM has been conducting a long-range investigation into the future of retail data processing. It was and still is our aim to design methods and techniques which will allow an automatic replenishment of the items carried in department...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: H.J. Gehrig

November 1, 1969